I don't like saying someone is lacking, although I will talk about how some think. This email I received simply offers no other alternative and speaks volume about his incompetence (I added my comments on this within the email)...
I just wanted to send a quick e-mail to let you know that the Federal Reserve dropped the prime interest rate by .75% Basis Points yesterday.
This doesn''t (hit the right key or spell check maybe?) mean 30 year fixed rates have dropped that much (correct), but does mean 30 year fixed rates have gotten better by .375 to .50% today (WHAT?!?!?!?!? The Fed cut does not have that kind of effect at all on mortgage rates!!!!). If your rate is over 5.75%, you have to call today!!! You may be able to save a few hundred dollars per month.
Opportunities like this don''t (same screw up as before) come up that often. Secure your rate today!!!
I''m (third time - wow) here to help you (yeah, and your knowledge and expertise demonstrated that, right?) and if you mention this e-mail, I will give you a closing cost credit for the price of your appraisal for going through me to help you with these great savings (that should get me to rush right over).
Thank you!
XXXXX X. XXXXX
Colli Mortgage LLC.
Waterside Office Park, 56 Main Street
Windsor Locks, CT 06096
P: 860-254-5824
F: 860-254-5835
C: 860-670-6131
mailto:[email protected]TO UNSUBSCRIBE:
You are receiving this subject matter because you requested updates from Colli Mortgage (I never signed up for something from you so where did you get my info?). You are subscribed with the E-mail address: [email protected] (please note that you are sending this spam to a MORTGAGE PROFESSIONAL as the email address indicates). If you prefer not to receive information from Colli Mortgage please Click Here. (what and miss this awesome display of advertising?)
YOU MAY ALSO CONTACT US AT:
Colli Mortgage
56 Main Street
Windsor Locks ,CT 06096
877.866.3390
[email protected] (interesting email address, am I just another "lead")
I know I am ripping on this poor gentleman, apparently a mortgage business owner trying to survive in this market. The point is not so much to rip on him, but rather to point out that there are many mortgage professionals out there still that are not worth working with. They lack knowledge and expertise and show it in their communications, so prepare yourself by doing your research and attaining the knowledge to know when you are dealing with an expert.
Your mortgage professional should know what drives mortgage rates and it isn't the Fed or even the 10-year note. Your mortgage professional should not be even marketing to you unless you asked for it (be careful where you ask as your name will get sold to everyone). There are certainly more things your mortgage professional should know and do, but you get the idea.
And if you are a mortgage professional, take this example as a way to learn from someone else's mistakes. Also, don't use "leads" as an email address as it is indicative of lack of customer service. Remember that any email or advertising is portraying your image, and that of your company. Ask yourself if you would do business with you based on that email (be honest).
(Update: One scary thing that should help drive the point home is that this person claims to be a mortgage planner and able to integrate your mortgage into your overall financial plan. If he doesn't even know what drives mortgage rates, how can he do that? Be careful who you are working with.)
The leads email address is classic.... only thing better would have been [email protected].
Posted by: Trace | January 24, 2008 at 11:28 PM
My gosh, Robert! I didn't know about this blog until I stumbled on it thanks to the money merge account snafu. Great blog!
Posted by: Rhonda Porter | January 26, 2008 at 10:14 PM